Initiative Media Week in Review: April 19 – 25
TELEVISION
Top 5 Prime Time Programmes – People 18-39
1. Monday 2130-2230 Underbelly: A Tale Of Two Cities Ep2 STW-9 14.8
2. Monday 2030-2130 Underbelly: A Tale Of Two Cities Ep1 STW-9 13.2
3. Wednesday 2030-2130 House NEW-10 12.1
4. Tuesday 2130-2230 10 Years Younger In 10 Days TVW-7 11.2
5. Tuesday 1900-2000 The Biggest Loser NEW-10 11.1
Top 5 Prime Time Programmes People 25-39
1. Monday 2130-2230 Underbelly: A Tale Of Two Cities Ep2 STW-9 17.4
2. Tuesday 2130-2230 10 Years Younger In 10 Days TVW-7 14.9
3. Monday 2030-2130 Underbelly: A Tale Of Two Cities Ep1 STW-9 14.7
4. Tuesday 1900-2000 The Biggest Loser NEW-10 14.0
5. Sunday 2000-2030 The Force – Behind The Line TVW-7 13.3
Top 5 Prime Time Programmes People 25-54
1. Monday 2130-2230 Underbelly: A Tale Of Two Cities Ep2 STW-9 16.2
2. Monday 2030-2130 Underbelly: A Tale Of Two Cities Ep1 STW-9 15.3
3. Tuesday 2000-2030 Bondi Rescue NEW-10 15.1
4. Tuesday 2030-2130 NCIS NEW-10 14.4
5. Wednesday 1900-2000 The Biggest Loser NEW-10 14.1
Top 5 Prime Time Programmes People 35-54
1. Tuesday 2000-2030 Bondi Rescue NEW-10 17.4
2. Sunday 1800-1830 News TVW-7 17.0
3. Monday 2130-2230 Underbelly: A Tale Of Two Cities Ep2 STW-9 16.0
4. Monday 2030-2130 Underbelly: A Tale Of Two Cities Ep1 STW-9 15.9
5. Tuesday 2030-2130 NCIS NEW-10 15.8
TVW-7 won the week overall (0600-2400) for Total People with acommercial share of 38.9%, followed by NEW-10 with 33.7% and STW-9 with27.4%.
This week TVW-7 took out ten of the top fifteen programmes withNews, Today Tonight, Better Homes And Gardens, Find My Family, RSPCAAnimal Rescue, The Force – Behind The Line, Australia’s Got Talent and10 Years Younger In 10 Days. The grand final decider of Australia’s GotTalent increased audience by 3.1% from the previous week’s episode ofgrand final performances and had an average audience of 192,000viewers. 10 Years Younger In 10 Days premiered on Tuesday night to anaverage audience of 187,000 viewers – an increase of 94,000 viewersfrom the previous weeks movie; Jersey Girl.
STW-9 had three programmesin the top fifteen this week, two of which were new episodes ofUnderbelly: A Tale Of Two Cities and the other the premiere of MissingPieces (with an average audience of 198,000 viewers.) Another newseries on STW-9 – You Saved My Life – on Monday night had an averageaudience of 167,000.
NEW-10 had the remaining two programmes in the topfifteen, with the highest rating being Bondi Rescue which averaged185,000 viewers. Their other top show was a repeat episode of NCIS.The Round 5 ANZAC Day clash between Essendon and Collingwood on NEW-10was the highest rating sports programme for the week with an averageaudience of 158,000 viewers.
Nationally, Seven won the week with a 37.0% average commercial sharefollowed by Nine in second place with 31.6% and Ten on 31.4%. The toprating programme was the two hour episode of Unberbelly: A Tale Of TwoCitites with over 1.8 million viewers.
FOXTEL
Foxtel and Warner Bros Entertainment’s new partnership will result innew release movies available on Foxtel Box Office the same day they arereleased in video stores. A marketing campaign will launch in mid-Mayto promote the initiative across Foxtel and Austar-owned and operatedchannels, supported by radio, print and outdoor.
PINK RADIO
Austereo has announced they will launch a digital station called PinkRadio. The station is the second digital station launched by Austereoand will be dedicated to playing songs by Pink and her favouriteartists. Pink Radio will run for three months from 4 May and is airingin conjunction with Pink’s Funhouse Tour
We mentioned a couple of weeks ago that Facebook had reached the 200millionth user. For context, we looked up some other activities andoffer below a list of things that are less popular these days thanbeing a registered user at Facebook.
• Twice as big as the largest number of people who have ever watched a Superbowl game
• Twice as big as YouTube.
• Twice as big as Skype
• Twice as many Facebook users as there are people who play ten pin bowling around the world.
• Bigger than the number of people who own gaming consoles in their homes (190m)
• Bigger than the population of all but 4 countries in the world. (Justpassed Brazil, next in line is Indonesia and then the US.)
• Twice as big as eBay.
• Four times as big as the number of people in the US who run on treadmills.
• It’s twice as big as the number of malnourished people in India.
During the month of March, Twitter Australia experienced 49% growth aswell as ranking 37 out of the top 40 most visited sites. The AsiaPacific region has been less affected by the US market’s surge as aresult of the Oprah and Ashton Kutcher’s sites.
INLINK
Inlink Media – which is digital displays in office tower block lobbiesand elevators – is now audited by the Audit Bureau of Circulations'(ABC) new digital outdoor audit service. This is a very positive moveas it will make them more accountable.
CEASA RESULTS
The Commercial Economic Advisory Service of Australia (CEASA) hasreleased their 2008 results. Some interesting facts are as follows:
2008 National Expenditure in Main Media % Expenditure
Total Newspapers 19.8%
Total Magazines (incl Business and Rural) 11.7%
Total TV (incl regional) 43.6%
Subscription TV 4.6%
Total Radio 7.1%
Online General (Display National) 6.8%
Total Outdoor 5.3%
Cinema 1.1%
Changes in total advertising expenditure by individual media from 2007 to 2008 showed variations as follows:
2007-2008 % Change
Newspapers +1.0
Magazines +1.0
Television -0.6
Radio +0.7
Outdoor +4.0
Cinema +3.7