Initiative kicks off Media Partner Awards again: James Van Grootel first monthly winner for 2015

For the third year running Initiative has kicked off their Media Partner Awards program, which recognises and acknowledges exceptional service by media representatives.

James van Grootel from Media Tonic has taken out top honours in January for continuing to deliver outstanding service and proactive solutions for clients.

Initiative managing director Chris O’Keefe said Van Grootel is not only a valuable partner for the agency’s existing client portfolio, but also contributes insights that aid the agency team with new business development.

“Groots is a smart guy who always has a smile on his face and enthusiasm in spades,” said O’Keefe, “He and the entire Tonic team understand our business, the marketplace, and our clients’ needs, which we truly appreciate.”