Initiative issues the Heart Foundation ‘No Junk November’ challenge to Perth media

Easy-to-grab junk food has been getting a greater grip on people’s lives and the Heart Foundation believes it is time for an urgent wake-up call and to take steps to fight back. Australian households are spending 58% of their food budget on energy dense junk food and drinks. 

The Heart Foundation is asking all Australians to stop right now and join them in the newly launched No Junk November campaign by signing up and taking a pledge to give up junk food for the 30 days of November. 

The staff at Initiative are taking on the challenge. Some (the pussies) will go without key junk food weakness; that mid-morning biscuit, afternoon chocolate bar or midnight fries! Others (the hard-nuts) are taking the ultimate challenge and giving up all junk food. (#nojunknovember). 

High in fat, salt and sugar, overconsumption of easy-to-grab junk food is a problem for everyone of all shapes and sizes. Not only does it contribute to chronic disease, including overweight and obesity, it contributes to nutrient deficiencies through the displacement of core foods. 

Initiative has extended the challenge to other teams. 

Participants are asked to donate the money that they would have spent on junk food during November – as well as other donations from family and friends, to the Heart Foundation to fund life saving heart research and prevention. 

For more information, go to nojunknovember.com.au