Initiative introduces Media Partner of the Month award to recognise service ‘above and beyond’

Earlier this year media agency Initiative decided it was high time they recognised the efforts of their media partners in servicing the agency and ensuring the success of their clients’ campaigns, so they created their Media Partner of the Month award.

The award recognises the person who has gone above and beyond, and who embodies the mantra of “striving for excellence and consistency” (strangely enough this is the same catchcry that McDonalds uses, hence all winners are required to dress in McDonalds-style clothes for their photos!).

Initiative’s Kiara Fogliani said the award had been extremely well-received by media owners across the board.

“We have received a ton of positive feedback. We would like to take this opportunity to once again thank all our amazing media partners for their continued support. With six months to go let’s see who else will be attending the Initiative long table lunch to announce the winner of Media Partner of the Year! We value all media partners regardless of your position within the company – therefore everyone is eligible for the award.”