Initiative hires ex-OMD senior account manager Heather Lawson in group account director role

Initiative Perth has hired highly-experienced client leader and media strategist Heather Lawson (left) as group account director. She has an extensive career that has included running her own business, media-owner sales and media-agency client and strategy leadership.

Lawson was most recently senior account manager at OMD Western Australia with senior responsibilities in strategy development, client management, media planning/buying, trading, research, analysis and reporting. Her clients included HBF, Lotterywest, Tourism of WA and St Ives. She previously ran her own boutique production agency and prior to that worked as a media planner and buyer for Mitchell & Partners. She also worked for Channel Ten for three and a half years.

At Initiative Perth Lawson will be a member of the agency’s senior management team and will lead the integrated RAC account focusing on media strategy and planning as well as leading several other key client teams within the agency.

Luke O’Sullivan (above right), head of Initiative Perth, said Lawson was a well-known and highly respected professional.

“In our search for this position it was important that we found a market-leading media practitioner who would also be a good cultural fit for our agency,” said O’Sullivan. “Heather emerged as the ideal candidate.”

Lawson continues her career in the footsteps of her father Andrew Meredith who had a WA media career spanning more than 45-years.