WA Government’s The Bigger Picture becomes a virtual reality with Seven West Media BigPic 360
In an exclusive partnership, Seven West Media and the State Government are giving West Australians the opportunity to step inside and explore a range of major infrastructure projects through the immersive virtual reality experience, BigPic360.
The first activation, which coincided with the annual Channel Seven Telethon this past weekend, utilises Oculus Rift technology to transport the public inside the new Perth Children’s Hospital for a first-hand look.
Visitors were able to trial the new technology for free from within the BigPic360 bus. The bus was parked on the external concourse of the Perth Convention and Exhibition Centre all Telethon weekend.
The innovative project is part of phase four of the Bigger Picture Major Projects campaign, a State Government initiative to keep the people of WA informed as Perth continues its transformation into a more vibrant and connected city. The BigPic360 bus and Oculus Rift will deliver new information in new ways to a community that wants to be kept up to date on the changes.
“The project really demonstrates the group’s unique ability to deliver innovation,” said project lead Josh Krueger. “The Seven West Media team have driven the project from conceiving the initial concept, developing the virtual reality presentation, coordinating the site activation and providing marketing and editorial coverage.”
Seven West Media has been engaged to create additional activations focusing on a range of Bigger Picture Major Projects, each of which will be rolled out in the near future.
Melissa Bowen, General Manager of Marketing at Seven West Media WA, said it’s a very exciting time to be in Perth with so many different projects underway.
“Seven West Media knows our audiences have a huge appetite for information about the changing face of our city so we are thrilled to partner with the State Government to provide a very real sneak peek inside key projects including the new Children’s Hospital and Perth Stadium.”
Adam Marshall, Managing Director WA at Carat Australia said the support from Seven West Media had been legendary.
“We have been extremely impressed with the depth of talent and resource the network has been able to deploy on this project. By integrating new technology across existing paid, owned and earned channels is media strategy and execution at its best. The new campaign has been very exciting to be a part of. Utilising new technology like Oculus Rift to show the people of WA how the State Government is investing in the future of our state is a unique media first that truly demonstrates the old adage of the medium being part of the message.”
Key project contributors:
Josh Krueger – Project Manager – Seven West Media WA
Joel Hopson- VR Development – Seven West Media WA
Roy Wright – Site Activation – Seven West Media WA
Melissa Bowen – Marketing – Seven West Media WA
Adam Marshall – Media – Carat
James Burke – Media – Carat
Callie Bishop – Creative – Rare
2 Comments
Visitors were ‘allowed to see the ad for free’? What a time of endless generosity we live in.
Was absolutely the worst idea.
I sat in those meetings and suggested rather than a bus, maybe post the 360 videos to youtube and facebook and provide Google Cardboard via the newspaper.
Needless to say I was shot down in a big ball of flames because driving a bus around town was a “big noise maker and everyone will see it”.
Was quite satisfying attending the bus appointments to watch literally no one go on.
Classic case of the client not listening and the agency only interested in money, and it was so much money.
Felt sorry for Joel, he worked so hard on it.