IKEA work by Marketforce and 303 dominates at the 2009 PADC Awards

Rather than an agency, the 2009 PADC Awards presented last night in Burswood’s Astral Ballroom were dominated by Campaign Brief’s two-time advertiser of the Year, IKEA.

All up, work for IKEA won 1 Gold, 2 Silvers, 2 Bronzes, The West Australian Fellowship and Best of Show. The winning work was produced by two different agencies – 303 and Marketforce.

The ‘Crossword’ press ad was the big winner, picking up a Gold inNewspaper & Magazine Advertising (Retail), Best of Show and TheWest Fellowship for Marketforce’s Guy Hamilton-Howlett and JuliaElton-Bott.

Unfortunately, Hamilton-Howlett and Elton-Bott couldn’t be present to accept the award as they had gone to Queensland for the national Caxton Awards, having won Campaign Brief’s The West Australian Caxton competition with this ad.

Marketforce was the leading agency on the night with a Gold, a Silver and 5 Bronzes plus the Best of Show and West Fellowship.

303’s 2008 IKEA catalogue campaign led the way in the prestigioustelevision categories. ‘Want’, ‘Support’ and ‘Space’ received a Silverin TV Campaign while two of the executions – ‘Want’ and ‘Space’ – won aSilver and Bronze respectively in TV Single.

‘Guerilla Garbage’, also by 303, won a Bronze in the Ambient category.

All up 303 won 3 Silvers and 5 Bronzes. As well as the two Silvers and two Bronzes for its IKEA work, 303 alsopicked up a Silver and a Bronze for the Royal Life Saving Association’Spirit’ and ‘Beer’ in the POS Posters category. ‘Spirit’ also won aBronze in Transit and Outdoor. The agency’s fifth Bronze was for theOffice of Road Safety ‘Flash’ radio commercial. That spot also won oneof the major craft awards for the night, the Dave Upson Medal for Sound, for Soundbyte’s Brad Habib.

It was good night for Braincells, which picked up a Gold and a Bronze -its best showing ever. Both awards came in the Packaging category. It’sGold was for ‘Gentlemen’s Agreement’ for Dan Murphy’s Liquor Merchantsand the Bronze was for ‘Clockwork’ for Oakover Wines

The Brand Agency, last year’s most dominant agency, had a much leanertime this year, picking up one Silver and 3 Bronzes. It’s Silver camein Television & Cinema (Social Marketing & Charity) for anOffice of Drugs and Alcohol commercial titled ‘Pregnant’.

In other craft awards, Sauce Films’ Mark Zagar was named Director of the Year and f22’s Craig Kinder Photographer of the Year.

Block Branding enjoyed a trio of wins in craft. Mark Braddock was namedCopywriter of the Year for his John Cheese campaign; Ben Wright wasnamed Art Director of the Year for his work on the same campaign; andIsabel Kruger was named Designer of the Year for her work on ArgyleDiamonds. Somewhat ironically, Block’s design of the PADC Gold ‘Skull’ won Silver in the Miscellaneous category.

First Light’s Matt Osborne won a Bronze inEditing for his work the Department of Child Protection’s ‘Help GetThem There’ via The Brand Agency, and Craig Kinder was awarded’Photographer of the Year’.

The Client Creative Champion award went to Roger Farley from the Officeof Road Safety and the Agency Creative Champion went to young BrandAgency account executive Pia McMorran, who worked on the Office ofDrugs and Alcohol campaign.

The Student Award went to Curtin University’s Gene Brutty.

But the real stars of the night were the first PADC President, Gordon Dawson, who gave the ‘welcome’ address, and fellow legend and inaugural PADC Committee member, Vaughan Sutherland, who MC’d the night. Both entertained the crowd with tales from the earliest days of the Club full of their characteristic wit and humour.