IKEA TO MARKETFORCE
Marketforce has pulled off a surprise coup with their appointment to the IKEA account for both Western Australia and South Australia. Marketforce pitched against 11 year incumbent 303 and Sydney-based agency Host in the strategic review for the estimated $5m account.
IKEA marketing manager Benedicte Hansen said that, having not formally reviewed the account for 11 years, they went into this pitch process with a completely open mind with their focus on the strategic offering of each agency.
“The initiative shown by Marketforce impressed at every stage of the review. Both with the content of their presentation and their approach to our brief.”
Hansen said all three agencies had showed great professionalisim and demonstrated their ability to handle the business.
“I want to thank Alan Taylor and the agency team at 303 for their contribution to our growth over the past 11 years. Their passion for our brand made this a very difficult decision.”
10 Comments
I’m looking forward to see what the great teams at MF can do with this account – I see BIG things for Ikea – Oh and Andrew thanks for the party!
Fuck. Big day on the CB website!
Bad luck 303 and well done to Marketforce.
9.05am. A stirling effort, indeed.
I’m glad the account stayed in Perth but this is a big blow to 303. The work they did on the Ikea was very good. Must be hard for the guys on top of the HBF move, but they can be proud of their work on both accounts. Keep positive.
ouchie ouch for 303.
sorry to hear it guys…. you have a lot of IKEA work that you can be really proud of.
Feel sorry for BOB
It’s tough out there and our clients more than ever need great service, great strategic thinking, great creative, and then more service. Creative on its own is not enough.
3.57. If that is the case, what on earth are you doing during office hours wasting your client’s time on an anonymous blog? Hardly “great service”, now is it?
I could throw that same comment back at you 5.13 but as I posted around 6pm I am assuming your response was after 7. And for your information I am making this post at 8am before a very long and productive day
(What’s with the timings Campaign Brief?!!).