IKEA CHANGE CAMPAIGN ON THE STREETS
October 13 2008, 11:19 am | | 15 Comments
303 has taken its IKEA ‘Change is good’ campaign to the streets with anambient idea that uses council verge collections of household junk.
The collections always have a large quantity of household furniture inthem. A card placed on the piles in various Perth suburbs extendsIKEA’s new catalogue campaign, which shows people making a change torooms in their homes.
Concept by Mark Fretten and Richard Berney.
15 Comments
Oh my god what a fucking genius idea. Rich, you’re a wanker.
Oh my God what a scam idea. Please…
what a scam
Big thumbs up.
Change is good? How ironic.
Time to find a new scam client boys.
Fuckin hell.
It’s good!
Leave them alone for fucks sake…
It’s very Ikea.
‘Very Ikea’. What – cheap rubbish?
I saw this on the verge down the street from my house. I like it as it made me smile.
Yeah Cynical Fuck.
Cheap rubbish.
Well connected – you should be in advertising.
Just curious guys, is this connected to actual council verge pickups? I’m lovin’ it as a revolving suburb ambient campaign that follows the pickup routes… Looking forward to seeing it run down in Lakelands!
Josh – Yes the stickers were placed at actual verge collections. The suburbs chosen were those whose pick-up dates coincided with the distribution of the IKEA catalogue and also airing of the ‘Change is good’ TV campaign. These included Duncraig, Sorrento, Marmion, Girrawheen, Wembley, City Beach, Subiaco, Floreat, South Perth, Vic Park, Freo & Melville. There were approx 600 stickers. We’ve uploaded a few of the better shots here: http://tinyurl.com/4qy6am
See folks, not a scam.
Thanks Lee, I was wondering if the entire campaign existed only in the photos for the award entry. Happy to be wrong.
On ya Sympathy Fuck. Your kinda smart aint ya. White, two sugars thanks!
Spare any change mister?
Branding crap is still crap. Maybe if you had empty Ikea boxes on the verge, but a load of stinky couches?
How about change for the better. Ka-ching.
Donaldo. Welcome to the blog. As a general rule it’s always best to ask yourself “Is this as relevant, smart or funny as I think it is?” before you post.