IKEA appoints OMD WA as media buying agency for Western Australia & South Australia
Following an independent review by IKEA and creative agency Meerkats, OMD WA has been appointed as the retailer’s media buying agency in WA and SA – the two markets operated by franchisee Cebas Pty Ltd.
There was speculation OMD would lose the business following IKEA’s move from Marketforce to Meerkats earlier this year. Melbourne-based Mindshare, media buyer for several other Meerkats accounts, was tipped to pick up the account, however IKEA’s preference to keep both its creative and media close to home is believed to have been a factor in swaying the decision OMD’s way.
OMD WA Managing Director Adam Marshall, said they will work closelywith and under the direction of the Meerkat’s media planning team.
“The IKEA win is a fantastic result for the agency, and we’re lookingforward to working with IKEA and Meerkats. Partnering with one ofPerth’s largest retailer accounts and with one of the industry’s mostrespected agencies is a significant opportunity. It reinforces OMD’sindependence and our credentials of working with different creativeagency partners.”
“Our mission is to help grow the IKEA business by improving theefficiency and effectiveness of their media procurement.”
Marshall said the win caps off a successful new business run for OMD WA since the agency launched in April.
“This win brings our new business billings to $9.9m since April – one more client win and we’ll be past the $10m mark.”
He said the agency has transformed itself since taking over from MediaDecisions.
“The IKEA win demonstrates our trading skills in the pure media buyingarea at the same time the agency is investing resources into digitalmedia, research and more advanced services such as econometrics andcontent creation.”
8 Comments
Well done OMD. Speaking of ikea, when are we going to see Meerkats much anticipated catalogue campaign up here?
http://www.youtube.com/user/IKEASAWA#p/u
Good job OMD. Best result in keeping the media local.
While we on the subject of much anticipated announcements. What are the chances of it being this week? We are getting dangerously close to that 6-month limit.
Well done OMD and well done to meerkats on making the most of a negligent budget with some very nice writing.
Great stuff Adam and OMD, congratulations.
Good to see Meerkats have finally woken up to the benefits of buying media locally (or did the client have to spell it out to them ?)
9:25. The winning agency was notified this morning and the losing agencies will be notified this afternoon. Don’t know when LW will announce on the blog though. Who cares anyway we’re off to get pissed. Yee ha!!!!!
11.35 you better by winding us all up or else your in trouble making a comment like that!