iiNet keeps it local with Optimum Media Decisions WA partnership for national media account

iiNet has appointed Optimum Media Decisions (OMD) WA and its dedicated media services brand ii-to-M to execute its national media planning and buying strategy.

Adam Marshall, OMD WA Managing Director (pictured left), said the partnership is great news for the broader WA media industry and showcases iiNet’s investment in local people and business.

“iiNet has exciting plans for continued growth and we’re looking forward to helping them achieve their objectives, to deliver on these goals we have launched a new unit called ‘ii to M’ dedicated to servicing the iiNet account” Marshall said.

“The National Broadband Network roll out will bring many changes to the ISP and communications landscape that will require a new approach to media channel planning and we’ll help iiNet continue its growth both in WA and around the country.”

iiNet’s Chief Marketing Officer, Wendy Walker, welcomed OMDWA and ii-to-M to the extended iiNet family.

“A key consideration for iiNet was the need to enter a strategic media partnership with an agency that that was not only well aligned with our vision moving forward, but also one that has some presence in WA,” said Walker.

“They are well placed to support the iiNet business as we continue to grow with their strength in innovation and strategy. We are very much looking forward to working with Adam and the team to achieve great things in the coming year.”

The new agency has already commenced working with the iiNet marketing team to ensure a smooth transition. The partnership kicks off on May 1. Previously duties were handled by Mindshare in Melbourne.