IAA launches Apprentices career conference in Dubai – next event to be held in Asia-Pacific

The International Advertising Association launched the first in a series of international career conferences in Dubai last week, bringing together marketing communications students and senior industry executives from the region’s ad industry including clients, media, agencies and technologyfirms.

IAA Apprentices was held at the Emirates Aviation College Campus and hosted over 100 students from universities around the world including Perth’s Edith Cowan University. ECU’s Diane Slade (pictured) is the IAA’s Vice President, Learning.

The two day event offered students the opportunity to hear first-hand what employers are looking for in their hiring and HR strategies and enables them to learn first-hand about recruitment practices and expectations of new staff in a highly interactive format.

“The IAA has pioneered a global dialogue between the classroom and the workplace, through its accreditation membership, case-history competitions and focus on young professionals. So we responded to a need in the industry that the IAA is uniquely qualified to deliver through our global and regional chapter network – and commitment to the importance of education. It’s our plan to schedule additional IAA Apprentices in 2014 with the next event to be scheduled in the Asia-Pacific region” said Slade.