How Poms and Yanks mow the lawn

April 8 2009, 6:01 pm | BY Kim Shaw | No Comments

MowTheLawn.jpgLast week CB first saw the hilarious ‘Mow the Lawn’ spot for Wilkinson Sword Quattro Trimstyle lady shaver – A sing-a-long tune that smooths out mess for any woman feeling rough around the hedges.

The spot was created by JWT New York for the UK market. And this week was picked as the best TV spot of the week on BestAds. In America however, Quattro is marketed under the Schick brand and the ad they have to run there is a little tamer. And lamer.

See the ‘Mow the Lawn’ spot in low-res or high-res.

View the spot shown in the USA.

Interesting to note that the ‘Mow the Lawn’ spot was created by an all female team at JWT NY, headed by Australian expat ECD Sarah Barclay (ex CD at Clemenger BBDO Melbourne).