Highly Commended in Sirens for Dawsons radio by Marketforce’s Wilson, Griffiths and Martin
Marketforce’s young creative team Matt Wilson and Hayden Griffiths along with established award-winner Neil Martin scored a Highly Commended in the most recent round of The Sirens with an ad for Dawson’s Garden World.
Titled Kill the Romance, the spot starts out like a passage from a romance novel before taking an unexpected turn.
Wilson and Griffiths have also created another clever radio execution for St Ives Home Care.
People over the age of 60 can’t clearly decipher a noise broadcast between 6000hz and 12,000hz hertz. The ad is broadcast at 8000hz, which disguises the difficult conversation for older audience members. The message is “Let’s have a private conversation about your aging parents”.
Credits
Dawson’s Garden World ‘Kill the Romance’
ECDs: Pat Lennox and Ben Green
Creatives: Matt Wilson, Hayden Griffiths & Neil Martin
Sound Studio & Engineer: Soundbyte – Brad Habib
Agency Producer: Claire Baronas
Account Director: Danny Coleman
Client: Charlie Dawson
St Ives Homecare ‘The Pitch’
ECDs: Pat Lennox and Ben Green
Creatives: Matt Wilson & Hayden Griffiths
Sound Studio & Engineer: Brainestorm – Nick Gallagher
Agency Producer: Claire Baronas
Account Director: Jo Gibb
Client: Lara Stephen