HEINEKEN SAYS “F#@K IT”

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Heineken has a rich history of great and, more recently, not so great advertising. Here are two spots that recently caught Campaign Brief’s eye while surfing You Tube. They are from the Heineken “Fuck It” campaign and obviously not endorsed by the client! However Campaign Brief can’t help but think that these are a lot better than their recent offerings and resonate more with young beer drinkers.