Hawaiian + Creative.adm encourage shoppers to ‘Play it Forward’ for Telethon in new campaign

Hawaiian and Creative.adm are bringing retro fun and games back in a big way – all for a good cause. Kicked off by everyone’s favourite iconic feline, Fat Cat, Play it Forward is helping to raise funds for Telethon to deliver life-changing opportunities for WA kids.

The campaign is running across select Hawaiian shopping centres throughout the October school holidays and includes retro arcade games such as Pac-Man, Mario Kart and Space Invaders.

“As the Centre of our Neighbourhoods, Hawaiian shopping centres are always looking for fun and memorable ways to bring people together. As a proud Million Dollar partner with Telethon, Play it Forward is the perfect opportunity for Hawaiian to give back to our local communities while raising money and awareness of the incredible work that Telethon does,” said Sandra Holloway, Hawaiian General Manager, Marketing & Partnerships.

Play it Forward also gives kids the chance to take part in daily gaming competitions to win cash prizes from $25 – $100, with all proceeds from the $5 entry fee going to Telethon.

Marty Shearwood, Creative.adm Director, said: “Throughout our strong partnership with Hawaiian, we’ve had the opportunity to work on some great campaigns. This brief ticked all the boxes for us – nostalgia, fun and games, and supporting a cause close to our hearts. We’ve loved encouraging people of all ages to Play it Forward.”

The campaign has been launched via in-centre collateral, social media and radio advertising. Find out more here.

Photo credit: Seng Fu Wen