Hamish McLennan lures former Y&R colleague Matt McGrath to chief brand officer role at TEN

April 19 2013, 11:21 am | BY Kim Shaw | No Comments

Thumbnail image for Screen shot 2011-02-23 at 10.56.13 AM.jpgTEN’s new chief executive Hamish McLennan, the former worldwide CEO of Y&R, has lured former Y&R Australia colleague Matt McGrath to the new position of chief brand officer.

McGrath joins fellow Y&R executive Russell Howcroft, who was appointed general manager of TEN Melbourne last year.

McGrath departed the role of executive chairman of Y&R Brands in October 2008.

In more recent times, McGrath was a marketing adviser to Lasoo, and was a board member of Opus Group.

McGrath started his career as a copywriter, eventually moving up to creative director at George Patterson Y&R Australia and NZ before adding CEO duties when McLennan left for the Y&R worldwide role in New York.