Guinness issues a timely reminder to set your out of office for St Patrick’s Day on Thursday

Guinness is issuing a timely reminder for Aussies to set their Out of Office on Thursday for St Patrick’s Day in a new campaign via Thinkerbell. It’s another nice topical ad that, along with the recent Koala ‘The McGowan’ ad, uses the print and digital medium very well.

The posters, social and digital artwork continue the long running minimalist Guinness campaign with a Zoom generation twist.

Says Ed Stening, connections director at Lion: “St Patrick’s Day is the ultimate moment to come together with a pint of Guinness, and after the last 3 years of Covid interruptions, we’ve never been more excited to turn on the Out of Office and get into a pub for the day.”

Says Tom Wenborn, executive creative tinker, at Thinkerbell: “I’m currently OOO enjoying a pint of Guinness, I’ll be back at my desk Friday 18th March. Please contact Jim Ingram if it’s urgent.”