Groves&Groves and OMDWA appointed to handle Dollar Shave Club Australia national marketing
March 13 2013, 11:36 am | | 2 Comments
Dollar Shave Club is a member based e-commerce phenomenon hailing from Venice Beach, California, that launched last year, and launched in Australia in December 2012, that aims to disrupt the branded goods world in the men’s health and grooming category.
G&G’s Managing director, Jim Groves, said “It is a great opportunity to collaborate with a new model business whose marketing is grounded entirely in the spirit of category disruption and effectiveness and from a brand point of view signals the future where the next generation of great brands will be built online.”
OMDWA’s Adam Marshall comments, “This win provides another opportunity for OMD to showcase our strength in planning and buying local and national media.”
2 Comments
This is the most interesting appointment made in Perth this year.
As a disgruntled razor purchaser – annoyed at how Gillette insist every year that you pay for another blade in your razor head – I’ve followed them online.
Well done Groves and Groves. I’m looking forward to paying less and sticking it up the established players in the market. See if you can top their hilarious launch TVC!
Awesome work guys, keep it up.