Gold for Brand, Silver for 303 at Effie Awards; Grand Effie to JWT Sydney for Allen’s campaign
The Brand Agency and 303 have picked up a Gold and Silver respectively at the second Australian EffieAwards. Brand’s Gold was in the Best State Campaign category for Curtin University ‘The Box’, which it produced jointly with Longtail.
303’s Silver came in the Small Budget Between $500,000 – $1 million category for the launch of Racing & Wagering WA‘s ‘Player’ brand.
17 Gold, 15 Silvers and 18 Bronze Effies were announcedat a gala dinner in Sydney last night attended by 500 guests. Click here for the full list of winners:
The top prize was won by JWT for its ‘How Allen’s regained its categorycrown by using fresh insight to put the smiles back into Jellies’ campaign onbehalf of Nestlé.
Thejudges said the Grand Effie winner JWT faced a daunting challenge. It was a strong case, from beginning to end, withoutstanding quantified results in a tough environment which created long termsustainability for an iconic brand. Clemenger BBDO Proximity Melbourne picked upthe inaugural “Effective Agency of the Year” award, winning six Effies.
McDonald’s ‘The burgers aren’t better at HungryJack’s’ campaign via DDB Sydney won two gold Effies as did the Qantas ‘Time to Choose’ by M&C Saatchiand Football Federation Australia‘s ‘The Great Christmas Gift Swindle’by Lowe Sydney. FBI Radio’s ‘AskRichard (Branson)’ campaign by Naked Communications, Sydney took out two gold awardsand one silver. The Effie Awards, recognising effectiveness in marketingcommunications, are jointly staged by the Communications Council,and the AANA in association with Telstra.
Chairman of the Australian Effie Awards,Matthew Melhuish, says that this year‘s record entries and the big turnout for this year‘s gala evening was a huge vote ofconfidence: “It is great to see that our industry is socommitted to justifying and proving their campaigns‟ worth to clients,” he said.
The second Australian EFFIE awards saw 154entries and 102 finalists, which is impressive, added chairman of judges, ColinWilson-Brown. “The judges were very pleased with the qualityof entries, which shows there are plenty of marketing and advertisingcommunications centring on effective ideas. The winning entries truly reflect the breadthand depth of our current industry,” he said.
GOLD EFFIES
Food Confectionary and Snacks
· JWT (Nestle) “How Allen‟s Regained Its Category Crown byUsing Fresh Insight to Put the Smiles Back Into Jellies”
· Naked Communications (George Weston Foods)”How the Ministry of Muffins revived the fortunes of Little Bites ofCake”
Beverages
· AJF Partnership (National Foods – Farmers Union Iced Coffee 750ml Stubby) “Fading brand legend gets FUICed andwins 9.5% growth”
· Clemenger BBDO Proximity, Melbourne (CUB)’Dry Dreams’ – “How liberating Gen Y’ers useless dreams made thefickle commit”
Healthcare
· Ward6 (Valeant Pharmaceuticals), “UVTriplegard’s case for avoiding the sea of sameness”
Consumer Services
· M&C Saatchi / Mark (Qantas FrequentFlyer), “Time to Choose”
· BMF /The White Agency/ IKON Communications(Commonwealth Bank), “Home Loans Online Marketing Programme”
Government, Corporate and Social Services
· The Campaign Palace (Cancer Institute NSW),”The Dark Side of Tanning”
Return onInvestment
· M&C Saatchi / Mark (Qantas FrequentFlyer), “Time to Choose”
Long Term Effects
· Belgiovane Williams Mackay (Telstra BigPond),”The Power of Belonging”
Most Original Thinking
· Lowe Sydney (Football Federation Australia),”The Great Christmas Gift Wrapping Swindle”
· Naked Communications (FBi Radio) “How to savean iconic Australian radio station: Ask Richard (Branson)”
New Product or Service
· DDB Sydney (McDonald’s), “The burgers aren’tbetter at Hungry Jack’s!”
Small Budget under $500K
· Lowe Sydney (Football Federation Australia),”The Great Christmas Gift Wrapping Swindle”
· Naked Communications (FBi Radio) “How to savean iconic Aus
tralian radio station: Ask Richard (Branson)”
Small Budget Between $500K – $1 Million
· DDB and phdcreative (McDonald’s Australia andRonald McDonald House Charities (RMHC) Australia) “How a little’Hope, Love and Courage’ revitalised one of Australia’s longest standingcharity fundraisers”
Best State Campaign
· The Brand Agency (Curtin University ofTechnology) “The Box”
3 Comments
Suits 2 Creatives 0
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Well done guys, and to 3.29…..I’m a creative and I value the importance of the Effies, because they give credence to ideas, so grow up.