GfK Perth Radio Survey 4/2017 released: After 15 years, Nova 93.7 goes to #1 for the first time

The fourth GfK Metro Radio Survey for 2017 has been released, with a major change to the Perth radio landscape.

For the first time ever, Nova 93.7 is #1 People 10+, knocking off the perennial mix 94.5 from top spot.

Nova had a rise of 0.4% to a P10+ share of 14.1%, while Mix 94.5 dropped -1.0% to 13.7%.

Nova is in its fifteenth year, having commenced broadcasting in December 2002, and it is the third station Gary Roberts helmed to the #1 position, having done it previously with 96FM and Mix 94.5.

hit92.9 was flat to remain #3 on an 11.0% share. Nova, mix94.5 and hit92.9 were the only stations to record double-figure shares P10+.

Nova 93.7’s result was underpinned by a monster 36.0% share of P10-17; a 24.0% share of P18-24; and a 21.7% share of P25-39. It was the only station to record shares above 20% across all the under-40 demos. It was a comprehensive result for Nova, which also recorded the biggest Cumulative Audience of 577,000 (P10+), and the biggest Average Audience of 32,000 (P10+). 

mix94.5 made gains in P18-24 ( +2.9% to 18.7%) and P25-39 (+2.4% to 14.0%) but worryingly continued to lose ground in its key 40-54 demo (-1.7% to 17.2%). Overall, its Cume was up 22,000 to 542,000 but its Average Audience slipped 3,000 to 31,000.

hit92.9 gained 8% in P10-17 but lost share in P18-24 (-3.2% to 25.0%) and P25-39 (-2.5% to 16.0%). The station also recorded a Cume Audience above half-a-million with 512,000.

A day after the station parted company with Commercial Director Rick Dalton, 96FM retains its #4 position P10+ with a gain of 0.5% to 9.4%. Despite a slight slip of -0.1% to 16.5%, it also retains its #2 position for P40-54 and is now just 0.7% behind mix94.5 for that demo.

6PR was up +0.2% to 6.8% P10+ and seems to be skewing younger than has traditionally been the case. It recorded rises in P18-24, 25-39 and 40-54 but fell in P55-64 and P65+ .

6IX slipped -2.2% to 13.9% in its key P55-64 demo but is still a clear #2 for that demo behind mix94.5’s 15.5% share.

In Breakfast, it was another clear win for Nova 93.7, with Nathan, Nat & Shaun up 0.8% to 14.8% opening up a gap on mix94.5’s Clairsy, Matt & Kymba, who fell -2.2% to 11.7%. hit92.9’s Heidi, Will & Woody were #3 on 10.9%, a fall of -0.5%.

Nathan, Nat & Shaun also recorded the biggest Cume (370,000) followed by Heidi, Will & Woody (293,000) and Clairsy, Matt & Kymba (282,000). 

WHAT THE STATIONS SAID