Gatecrasher win two Bronze Statues for Alcoholics Anonymous at London Internationals
Gatecrasher has a big win last night, picking up two Bronze Statues at the 26th London International Awards presentation in London. Their awards were in the Radio – Public Service/Social Welfare section for the agency’s campaign for Alcoholics Anonymous titled “Mummy”, “Sister” and “Co-Worker”. The “Mummy” spot also won as a single. The campaign was written by Des Hameister and produced by Marty Braine at Brainestorm. The Brand Agency also has a shortlist for Perth Zoo “Slender Tailed Meerkat”.
Leo Burnett’s Melbourne and Sydney offices, closely followed by BWM Sydney and Clemenger BBDO Melbourne led the Aussie pack at the awards. Leo Burnett Melbourne garnered two Silver Statues – both for Scope “See the Person” in the TV/Cinema/Online Film – Public Service/Social Welfare and Non-Traditional – Public Service/Social Welfare. The agency also won a Bronze Statue for TV/Cinema/Online Film – Use of Licensed Music for the same work.
Leo Burnett Sydney was awarded its Silver Statues for Bundaberg Rum ‘Bundy Five – “Ain’t No Nancy Drink” in TV/Cinema/Online Film – Music Original Song and Bundaberg Rum “Water Mark” in Integrated Campaign. The agency also picked up a Finalist for Print – Use of Photography.
BWM, Sydney won one Silver Statue, one Bronze Statue and placed as a Finalist:
- Silver – TV/Cinema/Online – Household Products for Selleys 3 in 1 Adhesive, Sealant & Gap Filler “3 in 1”
- Bronze – TV/Cinema/Online Film – Campaign for Selleys 3 in 1 Adhesive, Sealant & Gap Filler “3 in 1”, “Speed Seal”, “Husband”
- Finalist – Non-Traditional – Public Service/Social Welfare for Australian Red Cross Flood Relief Appeal “Flooded House”
Clemenger BBDO, Melbourne won one Silver Statue and one Bronze Statue:
- Silver – Non-Traditional – Banking/Financial for National Australia Bank “NAB Break-Up”
- Bronze – TV/Cinema/Online Film – Beverages-Alcoholic for Carlton Draught “Slo Mo”
Animal Logic, Sydney won one Silver Statue:
Silver – TV/Cinema/Online Film – Visual Effects for Hyundai Elantra “Shell”
Eardrum Australia, Sydney won one Silver Statue:
- Silver – Radio – Direction for IKEA “Holidays”
303Lowe, Sydney won three Bronze Statues:
- Bronze – Radio – Campaign for Harley-Davidson Australia “Riding South”, “Riding East”, “Riding North”
- Bronze – Radio – Automotive for Harley-Davidson Australia “Riding North”
- Bronze – Radio – Automotive for Harley-Davidson Australia “Riding South”
Euro RSCG Australia, Sydney won one Bronze Statue:
- Bronze – Integrated Campaign for Vanish Napisan Crystal White “Sponsor the White House”
Gatecrasher, Perth won two Bronze Statues:
- Bronze – Radio – Public Service/Social Welfare Campaign for Alcoholics Anonymous “Mummy”, “Sister” and “Co-Worker”
- Bronze – Radio – Public Service/Social Welfare for Alcoholics Anonymous “Mummy”
Grey, Melbourne won one Bronze Statue:
- Bronze – Integrated Campaign for Transport Accident Commission “The Ripple Effect”
JWT, Sydney won one Bronze Statue:
- Bronze – TV/Cinema/Online Film – Visual Effects for Smirnoff “Extraordinary Purity
Level Two Music, Melbourne won one Bronze Statue:
- Bronze in TV/Cinema/Online Film – Beverages – Alcoholic for Carlton Draught “Slo Mo”
Noise International, Sydney won one Bronze Statue:
- Bronze – TV/Cinema/Online Film – Sound Design for Ping Pong By Noise
Ogilvy, Melbourne won one Bronze Statue:
- Bronze in Design – Non-Profit for The Song Room
Plaza Films, Sydney won one Bronze Statue:
- Bronze – TV/Cinema/Online Film – Direction for Carlton Draught “Slo Mo”
Publicis Mojo, Sydney won one Bronze Statue:
- Bronze – Integrated Campaign for AWARD Call for Entry “Ian’s Getting Ready”
Revolver, Sydney won one Bronze Statue:
- Bronze – TV/Cinema/Online Film – Direction for DB Export “Beer – The Untold Story”
Soap Creative, Sydney/Los Angeles won one Bronze Statue:
- Bronze – Digital – Entertainment for PAC-MAN “World’s Biggest PAC-MAN”
Three Drunk Monkeys, Sydney won one Silver Statue and one Bronze Statue:
- Silver – Radio – Direction for IKEA “Holidays”
- Bronze – Radio – Retail Foods and Stores for IKEA “Holidays”
Toby and Pete, Sydney won one Silver Statue:
- Silver – Design – Use of Typography for Steve Back “Steve Back Logo”
Turning Studios, Sydney won one Silver Statue:
- Silver in TV/Cinema/Online Film – Music Original – Underscore for VW Passat “Change Room”
The White Agency, Sydney won one Bronze Statue:
- Bronze – The NEW Category for The Commonwealth Bank of Australia “The Commonwealth Bank Property Guide”
The following ads attained Finalist status:
BMF, Sydney – Integrated Campaign for Lamb “Lambassador”
The Brand Agency, Perth – Radio – Entertainment for Perth Zoo “Slender Tailed Meerkat”
The Campaign Palace, Sydney – TV/Cinema/Online Film – Personal/Gift Items for Panasonic Lumix G Series “No Expert”
JWT, Melbourne – Design – Direct Marketing – Consumer for 2010 Melbourne Writers Festival “Stories from the Street”
Nylon Studios, Sydney – TV/Cinema/Online Film – Music Original-Underscore for Earth Hour “Human Power”
This year only three Grand LIAs were awarded.
Crispin Porter + Bogusky, Boulder won the Grand LIA in The NEW Category for American Express OPEN “Small Business Saturday.”
Marshall Street Editors, London was awarded a Grand LIA in the Medium of TV/Cinema/Online Film – Technique for Heineken “The Entrance.”
JWT, Shanghai was awarded a Grand LIA in the medium of Print for Samsonite Suitcase titled “Heaven and Hell.”
Of the 14,283 submissions, from 79 countries, less than four percent (3.6%) attained Shortlist status. Of those elite selections, only 0.4% won Gold Statues; 0.7% Silver Statues; 0.9% Bronze Statues and 1.5% Finalist. The vast number of submissions reflects the prestige and explosive growth of the London International Awards since its inception in 1986 when only 2,600 submissions were entered.
Says Barbara Levy, president of LIA: “Australian agencies have always attained statue wins across all media, regardless of the additions of new types of media. This year is no exception.”
LIA has also awarded Network of the Year, Agency of the Year and Post-Production Company of the Year. These winners were decided based on the outstanding work chosen by the Juries across all media.
Network of the Year: BBDO
Agency of the Year: BBDO New York
Post-Production Company of the Year: The Mill
The LIA judging was held in September at the Wynn/Encore Hotel in Las Vegas, convening over a ten-day period. The juries, led by their respective Jury Presidents, viewed and scored every entry within their medium ensuring that all the work was judged equally. They concluded with final discussions to determine Grand LIAs, Statue Winners and Finalists.

11 Comments
Congrats Des and Marty!
Well done Desmond! Celebratory drink?
Great work guys, well done. Cop the freight as the trophies are very cool.
well done GC- just desserts
Big win! Well done fellas!
Top work guys, that’s huge.
Mummy is a killer spot. Stone cold killer. Jealous and all that. Well done boys 😉
Well done (again) Des! And also well done Marty. I somehow missed that you’d produced them. They are sublime spots.
Great result GC. Well deserved.
Top work, Desmond and Granny.
Awesome work guys, congrats!