Gatecrasher & Cancer Council stick it to No. 2
Bowel Cancer is the number two cause of cancer deaths in Australia, yet an alarming percentage of people aren’t using the free screening kit that gets mailed to them when they turn 50. Fear is a major barrier on two fronts; people are either afraid to face their poo (literally), or they’re worried of what the test might find.
Gatecrasher and the team at Cancer Council WA decided the best way to tackle this seriously uncomfortable issue is with humour. In this campaign, poos are made to resemble famous villians and scary characters from popular culture. Gatecrasher’s creative partner Adam Barker said the message is simple, “poo may be scary, but it’s not nearly as scary as bowel cancer which kills 80 Aussies a week”.
Gatecrasher and Cancer Council WA thank local media partners for their generous support by airing the campaign across all channels. Special thanks also go to Brainestorm for production of the music and radio.
Credits
Art Directors: Henry Billington, Michael D’Silva
Copywriter: Adam Barker
Digital production: Scott Pelham, Jackey Leung
Sound: Brainestorm
Engineers: Mike Fragomeni, Justin Braine
Strategic Planner: Sophie Lawrence
Digital Planner: Aimee Binstead
Account team: Tony Scampoli, Emma Lambert, Joe Ferrante
Client: Melissa Ledger, Shannon Wagner