Gatecrasher produces second phase of national Alcoholics Anonymous campaign
In June this year, Alcoholics Anonymous Australia (AA) marked its 65th anniversary by launching a national media campaign of community service announcements, involving three agencies.
First cab-off-the-rank was Grey Healthcare, Sydney, whose campaign has been running until recently.
The second phase of the campaign, by Gatecrasher will air from September to the end of 2010.
“The thinking behind our campaign of three 30-second TVCs is that alcoholics don’t need to be told they’ve got a problem, they simply need to know that there’s a solution,” explained creative director Adam Barker. “Our ads show the emotional turmoil of the drinker and clearly spell out that AA could be the answer”.
“I’d like to thank all involved in making the ads, especially Grant Sputore and Ryan Hodgson. The craft and labour that has gone into every aspect of production reflects an amazing level of commitment from all involved”.
“This has been a fantastic project to be involved with. The AA client team has been incredibly inspiring and supportive all the way through. Enormous credit has to go to Barbara Joss from Joss & Co Media Relations for getting the campaign off the ground in the first place”, said Barker.
Watch the spots:
Credits
Creatives: Adam Barker & Lori Canalini
Director: Grant Sputore, The Penguin Empire
Producer Ryan Hodgson, Factor 30
Agency Producer: Jo Booth
DOP: Allan Myles
Post: John Cheese
Sound Design: MDS
14 Comments
A very long-overdue return to form. Excellent work guys.
Looks awesome and is a clear, simple idea.
Let’s hope it resonates with the target.
Beautiful lighting, really well shot, subtle direction, simple idea. Great campaign.
Congratulations to all involved.
Craig
Difficult subject – all about the production.
Production and post aside, it looks like the same old stuff to me: dark, gritty, cracks in doors, empty rooms, cold and lonely, as in Road Safety and HBF. Nothing new here. Cheese must have this Post down to a fine art.
Maybe GC were not looking to do anything other than reinforce a message. Good luck to ’em. Looks like solid earner.
Can’t help but think that all the accolades for ads like this should go to DOP, Post and Sound?
@12:19 Not sure that’s fair. It’s a very clear, very well executed idea in an area that’s been well mined… liked the Q & A:A …it’s good stuff that sets a sympathetic tone, rather than being accusatory.
Ok, I’m commenting without seeing this ad, let’s see how i go:
I did not like it.
well, now I’ve watched it, and I like it.
12.33.
Just to be clear, I’m not suggesting I don’t like it because I do but the overall tone is very ‘familiar’ – surely you would have to agree on that? Nothing wrong with familiar.
Yes the message is clear and the production well done, but its production qualities are well, let’s just say popular at the moment in this genre.
Have a great weekend.
Lovely work. Good stuff GC gang.
First hbf, now this. Anyone would think Perth is depressing or something.
Simple and effected. Well done.
I like it . Great ads.
It’s a tough ask following on from Grey Healthcare.But if anyone can do it, GC can.
Much better than GH, well done GC, Grant, Adam and Lori
They are very, very good. Well done to all involved and here’s hoping they help AA. It’s a great organisation.