Gatecrasher and SoDUS share vividwireless broadband network account

December 11 2009, 9:39 am | BY Kim Shaw | 8 Comments

Gatecrasher and Pitchworks Pty Ltd (SoDUS) have together been awarded the lucrative advertising account for the launch of Perth’s fourth generation broadband network, vividwireless. The awarding of the dual contracts comes after pitches were received from ten of Australia’s most highly respected advertising agencies.

The faster 4G wireless broadband network will be launched in Perth in the first quarter of 2010.

 

“We have engaged a high calibre team of industry professionals todeliver a cutting edge campaign to launch vividwireless in Perth. Therehas already been a considerable amount of interest in vividwireless asconsumers seek a faster and more reliable portable Internetexperience.” said Martin Mercer, vividwireless CEO

Gatecrasher and SoDUS will collaborate to produce the most effectivecampaign to promote the $50 million rollout across the Perthmetropolitan area of this sophisticated wireless broadband service inPerth. vividwireless has appointed SMG RED to manage the media strategyand planning for the launch.

 

“Opportunities to work with brands such as vividwireless come alongvery rarely. We were very confident of the calibre and depth ofthinking in our pitch and are very excited to be working on such aprestigious national brand” said Tony Scampoli, Gatecrasher ManagingDirector

 

“We’re delighted at the chance to work on such a genuinely excitinglaunch. This is a dream job for a creative agency – we’re reallylooking forward to seeing the campaign at work in the marketplace andto see vividwireless come to life. The team at SoDUS is tremendouslyexcited to be part of this challenging project,” said SoDUS creativepartner Phil Barker. 

 

4G (4th generation technology) is the latest standard in wirelesstechnology supporting high speed broadband and full mobility.  4Gprovides a comprehensive and secure solution where services such asdata, streamed multimedia and voice are provided to users at muchhigher speeds compared with previous generations (ie 2G and 3G).

 

The vividwireless 4G wireless broadband network will deliver fastercustomer speeds with greater download capacity at more affordableprices. vividwireless is a Seven Network Limited company.