The Left Bank appoints Bonfire for digital strategy

Fremantle’s iconic riverside pub, The Left Bank, has recently turned to local digital agency, Bonfire, to take on their online marketing strategy.

Known for their unique positioning alongside the Swan River, The Left Bank has been a local favourite in WA since 1990, and were looking to take their digital presence to the next level. Marketing and events manager, Julia Maloney, said they appointed the local digital team for the job because of the agency’s enviable track record.

“Bonfire has a good reputation amongst marketing professionals in Perth, so I’ve had them in the back of my mind for a while. We were now in a position where we felt ready to make changes and bring our digital presence to the next level.”

“We like that Bonfire has a Perth based team. Bonfire doesn’t outsource any of the services we’re paying for, and there was no cheesy sales talk to try and win our business- just pure facts and figures…and we’re excited to see where they’ll take us in the next 12 months,” she said.

Bonfire CEO, Clay Cook said it is a great opportunity for two home-grown brands to work closely together.

“We’re proud to be taking on a local, iconic brand such as The Left Bank, who have already established themselves in the market. We look forward to achieving noticeable results for them and to taking their online presence to greater heights.”