Fred Raillard of Fred & Farid on Press Grand Prix
July 6 2009, 2:18 am | | 5 Comments
The creator of the Wrangler Press Grand Prix speaks on their campaign.
The creator of the Wrangler Press Grand Prix speaks on their campaign.
5 Comments
I had my money on Alka Seltzer for sure.
I really find it hard to connect with those Wrangler ads, despite Fred and Farid’s speil about tapping into humans and society and the current economic climate, etc.
Wrangler is just one of those brands. You could do anything for them and it will pass as a groundbreaking fashion statement. You could have a campaign featuring different types of steaming turds with the Wrangler logo bottom right corner and you’ll pick up a lion.
Thoughts?
If you need philosophical post-rationalisation to get your concept across then your concept is clearly not working hard enough and is not clever, or engaging. I think these ads are rubbish and didn’t spend more than 3 seconds with them when I first saw them – likewise I think for the average consumer.
Alka Seltzer, on the other hand, offers humour and the chance for a little interaction as you engage with the ‘story’.
They’re print ads for a clothing label. Hats off for not really featuring the clothing, but to dedicate an 8min interview full of self congratulating wank about why the ads are great is a bit of a mystery.
Personally I wouldn’t have minded seeing more of the models in their natural ‘animal’ state. Would’ve made the whole campaign more wank-worthy.
^
It’s an interview with the winner of the Grand Prix on winning the Grand Prix. Of course he has to talk about how it came about.
Imagine the poor model who thought she was going in a Wrangler fashion campaign, only to be dunked in a cold pond at night, naked!