Footwear brand Asics set to launch new ‘White Noise’ campaign via League of Creatives
Footwear brand Asics is set to launch a new campaign titled ‘White Noise’ on March 23.
The campaign includes one 60-second TVC and a series of 15-second Instagram ads, shot by Perth director Matthew Thomas of League of Creatives, with DOP Patrick O’Sullivan, who shot the UWA ‘Pursue Impossible’ TVC via The Penguin Empire last year.
Thomas has recently been signed on to be represented for commercial work in Australia by Kate Downie’s Beautiful Pictures.
Client: Asics
Brand Manager: Brendan Streader
Marketing Co-ordinator: Camille Grecia
Agency/Production Company: League of Creatives
Creative: Matt Adler
Production
Director: Matthew Thomas
1sr AD: Amanda Dow
Cinematographer: Patrick O’Sullivan
1st Assistant Camera: Arthur Bienkowski
2nd Assistant Camera: Ross Metcalf
Gaffer: Tim Goodacre
Best Boy: Jean Vandermeiren
Grip: Greg McKie
Post Production:
Editor: Lance Burkehart
Colorist: Bob Loblaw @ ACR
Sound Mix: Cru Jones
Music by: Ta-Ku – “I Miss You”