First HBF campaign by cummins+partners breaks
August 23 2017, 10:00 am | | 5 Comments
WA-based health insurer HBF has launched the first campaign by Sydney’s cummins+partners since the agency was appointed to the account in June.
The campaign is led by a 60-sec TVC that shows the ranges of health procedures covered, with the voice-over highlighting HBF’s seventy-five year heritage in WA.
The famous “Are you with HBF?” line – resurrected by Marketforce in October last year and described then as “…the perfect close and call to action” by General Manager of Marketing & Communications Neil LeFebvre – has been dropped but there is another nod to the brand’s history with a fleeting appearance by Ted.
5 Comments
**it
I like it.
A bit of an improvement on the last few rolls of wallpaper we’ve seen, but not that well shot though. That whole lets’ use subtle brand colors in the background is anything but and makes it all seem so contrived.
Am I the only one that remembers this?
http://theinspirationroom.com/daily/2005/ebay-it/
At least they are pronouncing it correctly now!