‘Find your animal’ returns for 2010
The Perth Zoo ‘Find Your Animal’ radio campaign has returned for 2010, with new spots focusing on some of the lesser-known Zoo inhabitants (including a slender-bottomed Meerkat and a Tree Frog with unusual ocular concerns).
These new spots, from The Brand Agency, were written by Josh Edge and Rikki Burns (pictured), with direction from Ralph Van Dijk (Eardrum/Song Zu).
Last year’s ‘Find Your Animal’ campaign was one of Australia’s mostawarded radio campaigns of 2009, winning metal at the LondonInternational Awards, Clio and AWARD, and taking out the nationalSirens Awards’ Best Campaign honours.
Client: Perth Zoo
Agency: The Brand Agency, Perth
Creative Director: Craig Buchanan
Creatives: Josh Edge and Rikki Burns
Agency Producer: Kate Downie
Engineer: Abby Sie and Dee Gjedsted
Paul Yole (Head of Strategy)
Sharon Chalwell (Account Director)
Production Company: Eardrum, Song Z
Director: Ralph Van Dijk