One Show + AWARD finalists for 303 MullenLowe

April 6 2017, 9:29 am | BY Martin Trevaskis | 1 Comment

RLS_Passwords_BLOG.jpg303 MullenLowe Perth has scored a finalist at The One Show with its Passwords With A Purpose campaign for Royal Life Saving WA.

The campaign was created by Scott Pritchett and uses WIFI passwords at public swimming pools to encourage parents to watch their child, not their phone.

It is a finalist in the Print & Outdoor category, which will be presented on May 10 as part of The One Club’s Creative Week in New York City.

The agency is also a finalist at AWARD in the Radio category for its Time With Mum campaign – Out of Options, Pilates and Window.

The campaign was created by Joe Hawkins (now at Marketforce) and Tommy Medalia, and produced by Brad Habib at Soundbyte.

The AWARD awards will be presented on Friday May 26 in Sydney.

VIEW THE FULL LIST OF FINALISTS

Australia picked up a total of 35 finalists at The One Show in the first wave of categories announced – Cross-Platform, Film, Direct Marketing and Print & Outdoor. The Australian list was led by Clemenger BBDO, Melbourne with 10.

The One Show – Australian Finalists

Cross Platform

BWM Dentsu / Melbourne, Chadstone, Tailor Made Store

TBWA\Melbourne / Melbourne, ANZ, GAYNZ

Leo Burnett / Sydney, Samsung Australia, Pocket Patrol

Clemenger BBDO / Melbourne, Pacific Brands Underwear Group (Australia), The Boys

Clemenger BBDO / Melbourne, Transport Accident Commission (Victoria), Meet Graham

Leo Burnett / Melbourne + Studio Pancho / Melbourne, Headspace, Reword

Marcel / Sydney, ABC / Marcel, Art Breaks

Leo Burnett / Sydney, Samsung Australia, Pocket Patrol

VIEW THE CROSS-PLATFORM SHORTLIST

Film

Clemenger BBDO / Melbourne, Pacific Brands Underwear Group (Australia), The Boys

Revolver/Will O’Rourke / Wieden+Kennedy / Portland + Biscuit Filmworks / Los Angeles, Old Spice, Jungle Hero

Revolver/Will O’Rourke / Wieden+Kennedy / Portland + Biscuit Filmworks / Los Angeles, Old Spice, Whale

TBWA\Melbourne / Melbourne, ANZ, ANZ Pocket Money

R/GA / Sydney, Google, Through the Dark

VIEW THE FILM SHORTLIST

Direct Marketing

Marcel / Sydney, Tiger Beer, Air-Ink

BWM Dentsu / Melbourne, Chadstone, Tailor Made Store

Clemenger BBDO / Melbourne, Transport Accident Commission (Victoria), Meet Graham

TBWA\Melbourne / Melbourne, ANZ, GAYNZ

BWM Dentsu / Melbourne, Chadstone, Tailor Made Store

Clemenger BBDO / Melbourne, Mars Chocolate Australia, Hungerithm

Leo Burnett / Melbourne + Studio Pancho / Melbourne, Headspace, Reword

Clemenger BBDO / Melbourne, Mars Chocolate Australia, Hungerithm

TBWA / Sydney + Eleven / Sydney, M.J. Bale, Uncrushable

Leo Burnett / Sydney + The Pool Collective / Sydney + Starcom MediaVest Group / Sydney +

Edelmen / Sydney, Samsung Australia, brainBAND

Saatchi & Saatchi / Sydney, Toyota Motor Corporation Australia, LandCruiser Emergency Network

Clemenger BBDO / Melbourne, Mars Chocolate Australia, Hungerithm

Havas / Sydney + Red Agency / Sydney + FINCH / Sydney, Steve Waugh Foundation, The Riderless Bike

Saatchi & Saatchi / Sydney, Toyota Motor Corporation Australia, LandCruiser Emergency Network

VIEW THE DIRECT MARKETING SHORTLIST

Print & Outdoor

303 Mullen Lowe / Perth, Royal Life Saving WA, Passwords With A Purpose

Clemenger BBDO / Melbourne, Pacific Brands Underwear Group (Australia), The Boys

McCann / Melbourne, University Of Melbourne, Made Possible By Melbourne

Clemenger BBDO / Melbourne, Transport Accident Commission (Victoria), Meet Graham

McCann / Melbourne, YMCA, Playnasium

Havas / Sydney + Red Agency / Sydney + FINCH / Sydney, Steve Waugh Foundation, The Riderless Bike

McCann / Melbourne, YMCA, Playnasium

Saatchi & Saatchi / Sydney, Toyota Motor Corporation Australia, LandCruiser Emergency Network

VIEW THE PRINT & OUTDOOR SHORTLIST