Final episode of 303Lowe’s ‘Ashbeclee’ web series campaign for Perth Racing released
December 17 2014, 9:03 am | | 2 Comments
303Lowe has released the final episode of its Ashbeclee web series created for Perth Racing.
The seven-part series has been released progressively over the past seven weeks, following the trio over a weekend. Along the way, it addressed some of the preconceptions about The Races and the competition it has as an entertainment option for a new generation of potential racegoers.
2 Comments
Amusing yes, effective I wouldn’t bet on it. You just have to look at how rapidly the number of viewers declined as each episode was released on YouTube. By episode 6 they were about a 10th of what they were after the first one.
What preconceptions about the races did it actually address? From a non-race fan, it seems to take the mickey out of Perth Racing and play up the obvious stereotypes that most people associate with the races. Something different yeah but as Punter said, probably not 303’s best bet.