Fast fashion e-commerce company Tiger Mist partners with Bonfire for new digital strategy

November 15 2016, 1:31 pm | BY Martin Trevaskis | No Comments

Tiger_Mist_BLOG.jpgOne of Australia’s largest ‘fast fashion’ companies, Tiger Mist, has appointed Perth digital agency, Bonfire, as it’s digital marketing partner.

While the Tiger Mist range primarily retails through their ecommerce website, they also have arrangements with big-name retailers including Myer, ASOS and Forever 21.

The company is recognised as one Australia’s social media success stories with an already enviable following, including over 800,000 Instagram followers. However, given the fast-paced nature of the fashion industry, multi-channel digital strategies are paramount for sustained success. Accordingly, the fashion label headed west to seek the assistance of Bonfire for their organic and paid search direction.

Bonfire CEO, Clay Cook, said his digital team identified several exciting market expansion opportunities for Tiger Mist, through an integrated search marketing strategy. This, coupled with the results that they’re achieving for Bonds, were key factors in Tiger Mist’s decision to consider the agency.

Despite being based on opposite sides of the country, Tiger Mist eCommerce & Digital Marketing Manager, Ali Worrall, doesn’t see this as a barrier.

“Bonfire caught my attention when I saw Bonds had engaged the team for their SEO efforts,” said Worrall. “I figured if a Perth-based company could beat out some high-profile agencies here in Melbourne or Sydney and overcome any issues presented by distance or time, then they were definitely someone I wanted to consider working with. For our business at this point in time, Bonfire are a great fit for us and we’re really excited to see where this partnership takes us. Exciting times ahead!”

Cook welcomed Tiger Mist to Bonfire.

“Our Digital Services team are eager to implement their proven digital marketing strategies into the ever-changing world of women’s fast fashion.”

Tiger Mist joins other high profile clothing e-commerce companies including BONDS, Rusty and Betts in Bonfire’s client portfolio.