Fairfax launches digital subscriptions for The Sydney Morning Herald and The Age – supported with new campaign via Whybin\TBWA Sydney
A new era in Australian publishing begins today as Fairfax Media launches digital subscriptions for The Sydney Morning Herald and The Age websites and m-sites, and for its SMH and Age tablet apps supported with a new marketing campaign via Whybin\TBWA Sydney.
Digital subscriptions for The Sydney Morning Herald and The Age websites and m-sites will operate as a meter model, allowing free access to 30 articles a month. The tablet apps will use a freemium model, which means certain sections will be free, while others will only be accessible to paying subscribers.
Fairfax will unveil a new marketing campaign to support today’s launch – using the existing brand positionings of The Sydney Morning Herald and The Age – aimed at SMH readers who are hungry for knowledge and The Age readers who have a deep curiosity to explore their world.