Facebook delivers exclusive insights on mobile-first content for The Brand Agency’s clients
June 19 2018, 9:07 am | | No Comments
The Brand Agency hosted an exclusive event for over 50 of its clients yesterday, providing valuable insights into how to create best-in-class, mobile-first content for Facebook and Instagram.
Facebook representatives flew in from Singapore to run the session, highlighting the most effective ways for businesses to optimise their creative across the Facebook family of products. A key focus was the varying content consumption states within the platform, and how to tailor the creative to leverage these behaviours for optimal audience engagement. Global case studies and a sneak peak of new products provided further insights.