Ex Marketforce creative Andrew Chu appointed CD at one of Asia’s most admired agencies

Top Thailand agency, nudeJEH Bangkok has hired former Marketforce art director Andrew Chu in a creative director role. Chu will report to one of the legends of Asian advertising – the multi-award winning Jureeporn Thaidumrong.

Chu (pictured) will move to Thailand in January 2015 to take up the position. He joins from Clemenger BBDO Sydney where he has been a senior art director since joining in August 2010.

“We’re glad to have Andrew joining as our new Creative Director,” said Jureeporn Thaidumrong, creative chairwoman at nudeJEH. “The Thai market will become bigger as AEC (ASEAN Exonomic Committee) and our clients expand their territories into other countries in the region. This new move in hiring international creatives is an exciting time for us.”

Originally from Mauritius, Chu has been living in Australia for over 12 years and prior to joining Clemenger BBDO Sydney was working for four years at Marketforce Perth. His work ranges across all client categories from finance and insurance to automotive and airlines, FMCGs, and public service and charities. At Clemenger BBDO Sydney his work for Virgin Airlines brought the agency its first Cannes Gold Lion in over 20 years.

Clemenger BBDO ECD Paul Nagy said: “Chuey was one of my first hires in Sydney and part of the team that won our first gold lion. I’m sad to see him go both professionally and personally, but it’s always exciting to see someone you’ve mentored take their first step as a creative director. I’m proud of him and wish him all the best.”