Equilibrium appoints Bowan Spanbroek as Head of Data Driven Marketing

Leading Perth digital agency, Equilibrium, has appointed Bowan Spanbroek (pictured) to the position of Head of Data Driven Marketing.

Originally from Perth, Bowan has spent 6 years in Melbourne and almost 3 years heading up product and strategy in Asia for the world’s largest performance agency, iProspect.

Managing Director, Warren Gibbs, said Bowan’s appointment was a coup for the agency, saying the hire was in-line with Equilibrium’s goal of offering greater rigor and transparency to data-driven marketing performance.

“Bowan comes with a unique insight into how technology is rapidly impacting the world’s fastest growing digital economies.  He is also a seasoned performance marketer that has worked with some of the world’s biggest brands to achieve their growth targets, something Western Australia really needs right now,” he said.