Entries for Campaign Brief Awards still strong despite tough year in 2009

Entries for the Campaign Brief creative awards are down 13% from last year, a good result considering 2009 was seen by most as a very difficult year.

A total of 114 entries have been received this year, compared to 131 last year.

Marketforce is the leading agency with 25 entries, closely followed by 303 with 24 and Meerkats with 20.

The leading category is Television (Single) with 23, followed by Print (Single) and Out of Home with 19 each.  As usual, Television Campaign is the smallest category with only 6entries but the overall quality is better this year than it has beenfor some time, making it one of the toughest categories.

The creative awards plus Agency of the Year, Ad Person of the Year, Advertiser of the Year, Supernova of the Year, Media Organisation of the Year and Campaign of the Year will be presented at the spectacular Oasis Ball being held in Burswood’sGrand Ballroom on March 19.  Bookings are now open on the Oasis website.

Creative Entries by Agency

Marketforce  –  25

303  –  24

Meerkats  –  20

The Brand Agency  –  11

Cooch  –  11

Rare  –  5

Longtail  –  5

Gatecrasher  –  5

Trilogy  –  3

Market United  –  3

Brand Courage  –  2

Creative Entries by Category

Television Single  –  23

Print Single  –  19

Out of Home  –  19

Radio Single  –  16

Online  –  16

Print Campaign  –  7

Radio Campaign  –  7

Television Campaign  –  6