EMITCH OPENS PERTH OFFICE

In the wake of a number of recent announcements regarding the Mitchell Communication Group’s (ASX: MCU, “Mitchell”) expanding presence in Western Australia, Mitchell has announced a significant national expansion of its digital operational footprint with the launch of emitch in Perth. emitch Perth will offer the full range of emitch services, including digital strategy, media planning and buying, search marketing, creative services and market leading return on investment (“ROI”). emitch Perth will be headed up by Cindy Henderson as Media Director.  In 1989, Cindy commenced her career in the advertising industry in Perth at Mojo.  Since that time, Cindy has also gained valuable experience at Channel 7, Marketforce and Leo Burnett Singapore. Cindy has spent the last 4 years as Senior Account Manager at Arnoul Media Services, representing ninemsn and SBS sales in the Western Australian market. Commenting on the launch and the appointment, Mr John Murray, Managing Director – Digital remarked, “Cindy has enviable digital marketing and media knowledge and experience.  As a Perth local, she’s the ideal person to help us establish our base in Western Australia. We now look forward to expediting the introduction of the full range of emitch’s market leading services to the Perth market place.”  Mr Stuart Mitchell, Chief Executive Officer of the Mitchell Communication Group said, “Since establishing a presence in Perth a little under 12 months ago, the demand for our end-to-end communication services in Western Australia has grown signicantly.  We’re very pleased to be launching emitch and making its services available to current and prospective clients in this market.  Strategically, operationally and financially, we are confident that now is the right time to be rolling out this digital service offering in Western Australia.”