Eliza_ celebrates its ’10th birthday’ with the free release of its Gen Z Futures report

Everyone knows that startup years are like dog years. So after 1.6 years of growth as a startup, Eliza_ are celebrating their ’10th birthday’ with a new site sharing insights from their work at the intersection of marketing, service design and tech.

“We’ve been working with innovative clients at Bankwest, Silver Chain, NERA and RAC as well as helping dozens of startups bring brands and new products to market,” said Eliza_ co-founder Sam Rees (above second left).

Creative Director Dan Bradley (above far left) said big brands and startup have great potential to learn from each other.

“We help brands stay relevant and create new forms of value, whilst helping startups build new categories and deliver exponential growth,” said Bradley. “Because we are unique in our ability to unite these two worlds, we help our clients become more agile as they grow.”

Rees said Eliza_ offered a chance to create an innovative and open culture, part of which includes sharing learnings.

“We’re giving our new Gen Z Futures Report away for free, because we help get brands get closer to their customers – and GenZ are the hardest to reach, with almost a third having installed an ad-blocker.”

Bradley said combining insights, startup ingenuity and tech-savviness with big brand experience gives Eliza_ powerful new ways to solve problems.

The team are currently working on the launch of global medical learning platform, a number of national campaigns – and recently prototyped a chatbot that delivers Buddha quotes to ease everyday stresses.

Fun is highly underrated’ concludes Sam, “We often ask ‘Are we having fun yet?’, because if the work is engaging for us – it’ll engage audiences – and deliver results”.

Get the Eliza_ GenZ Futures Report HERE.