Finalists for Meerkats, J Walter Thompson Perth and The Brand Agency at Australian Effie Awards

July 7 2016, 10:32 am | BY Ricki Green | No Comments

effieslogo.jpgFollowing a rigorous round of online judging by 120 industry experts, The Communications Council has announced 92 finalists from 32 agencies on behalf of 43 clients that have made it into round two of the Australian Effie Awards.

Meerkats is a finalist in two categories – Food Confectionery & Snacks and Best State Campaign – wiht Brownes Dairy Don’t lie to your Mum: How honesty turned the tide for Brownes Yoghurt.

The Brand Agency is a finalist in the Government category for Water Corporation’s Drop 2: How one small action helped a city save water.

J Walter Thompson Perth is a finalist in the Small Budget category for WA Police Union How a social experiment shaped the political discourse.

Finalists now compete for effectiveness awards across 22 categories, assessed by a team of 50 senior marketers, consultants and researchers.  Effies chairman Anthony Freedman congratulated all the finalists.

“Each of these cases have demonstrated great results against challenging goals – an impressive achievement! The next round will be what distinguishes great from outstanding. Good luck in the next phase!”

Chairman of Judges, Colin Wilson-Brown said: “I’d like to thank the first round judges for their time, insights and scrutiny. To see such a high number of finalists progress sends a strong message around the value of the work being delivered by our industry. The next round takes that further, with cases and results assessed by panels of senior marketers, providing a client perspective on how agency work is driving business performance.”

The Effie winners, Effective Agency of the Year, Advertiser of the Year, and Grand Effie will be announced at a presentation in Sydney on Thursday, September 8.

The Effies are jointly presented by The Communications Council and the Australian Association of National Advertisers (AANA). For further information about the Effie program visit effies.com.au

VIEW THE FINALIST LIST: Effies 2016 Finalists X Categories.pdf