Effies Exposed: Communications Council CEO, Tony Hale to deliver Effectiveness Study in Perth
Effies Exposed is an analysis of more than 150 winning and finalist case studies, conducted by eight industry experts, unpacking the key differences between a winning and finalist paper.
Using the data, the research digs deeper to understand what really drove the leap from good to great results, establishing five key elements of highly effective advertising.
Local case studies are included in the analysis, with research also drawn from international Effie programs.
This seminar is designed to equip account management and planning professionals with a deeper understanding of the drivers of effectiveness and how they can maximise business results via marketing communications.
Presented by The Communications Council CEO, Tony Hale and 303Lowe Agency Head and Grand Effies Winner Derry Simpson.
Date: Tuesday February 24, 2015
Time: 7:30am to 9am
Venue: The Brown Fox, 72 Outram Street West Perth
Tickets: Members – $16.50 / Non Members – $33 Pricing includes GST.
Your ticket gets you entry & refreshments. Limited seating available.
For further information, contact Danielle Norrish on danielle@communicationscouncil.org.au or 0409 090 009.