Educator uses city as blackboard
Gatecrasher has created a new out-of-home campaign for Central Institute of Technology. As an educational facility located in the most vibrant part of the CBD, Central provides a uniquely cosmopolitan and commercially aware dimension to study, hence the positioning: “You learn more in the city”.
The campaign brings the theme to life by borrowing on the distinctly urban artform of stencil graffiti and literally uses the cityscape itself as part of the execution. The campaign involves using traditional media sites disguised to look like city walls; these sites carry graffiti-style messages about Central course options. Sites included billboards, adshels, convenience ads, lift doors and actual building walls. Many of the ground level sites carry QR codes that link directly to relevant web pages about the specific courses.
Creative by Stef Langton, Jad Silic, Tim Newton, Chris Cacioppe and Adam Barker. Account team: Anthony Curnow and Laze Taneski. Client: Kenley Gordon.
24 Comments
Just awesome, saw one yesterday and was thinking about it for about 30 seconds afterwards(Thats a record for me by about 28 seconds)
Well done.
Nice work boys. A tight campaign for both client and agency.
Thanks also to Simon Weslake for the photographic trickery.
Does nobody else find it sad that Banksy has been ripped off for an advertising stunt? The guys will have to hope that the good people at http://copycunts.blogspot.com/ don’t get to see this.
What’s in the fridge at Gatecrasher these days? Lots of nice work coming out of there recently. Well done.
I saw the Mining one on Newcastle street today and thought it was great-well done-make sure you enter it in PADC!
Yeah, top marks to Westy and Simone at Illustrations for the ace photography and retouching. Thanks for the reminder, A.
12.47 – Dont you think the whole “You learn more in the city” might be a bit of a play on the fact that Banksy ‘educates’ kids ‘in the city’ with his political views and observations through his art? and what do you know… it just happens to be the same demo that pays attention to that style of messaging that Gatecrasher are going for…
and they made the logo the smallest thing on there… “Make the logo as small as you caaaan, then make the logo smallerrrrr… yeah!”
I reckon its a cracker!
Learned design at Central. Good to see a creative place doing some interesting stuff.
This work is going to get noticed in all the right places.
Here, for example: http://youthoughtwewouldntnotice.com/blog3/?tag=banksy
C’mon on, if you’re going to rip someone off, let it not be Banksy. Shame on you.
I think the versions where the background match the surroundings are quite clever even if I don’t like ripping off Banksy. The Adshel versions with some random background don’t work at all – there’s one at the train station I use and I didn’t get it at all until I just saw the images above.
Sweet!
http://www.banksy.co.uk/indoors/artists.html
12.47 & 11.08: No sh*t it looks like Banksy – uh DUUUHHHHHHHHHH. I hope you’re not in advertising because that’s just embarrassing.
All you fellow Banksy lovers, we haven’t ‘ripped off’ stencil. We have borrowed on it very obviously and very deliberately as part of the idea. And yes 5am, stencil has been used on T-shirts and in posters and probably even in ads, but the examples you’re referring to are about illustration style. That’s quite different to what is going on in this campaign. Look a bit deeper into these ads and the message… in other words, please think before you comment.
We comment as we see it Adam. The visual approach is a significant part of the idea and is justifiably being criticised.
Ignore them Adam.
Nice to see your agency active with three nice campaigns over the past 2 weeks.
I don’t think there’s many people in the target audience looking at these and thinking about Banksy. They’re more than likely thinking that Central looks like an interesting place to check out. Good work Gatecrasher gang.
I don’t think anyone questions the creative intent here, but local agencies have done great stuff in the past few years by including graffiti artists in the creative process. Tinning’s ORS projection stuff or the PIAF alleyway that 303 commissioned, celebrated urban style by using the street artists themselves to create it. This is just pastiche and lazy pastiche at that. If you are going to borrow wholesale from the culture around you, at least give something back when the opportunity presents itself.
Its not the stencils hat make these adverts its the clever way the background has been incorporated that actually make the adverts stand out.
If anything the stenciling and Banksy ripoff element distract from what is a awesome piece of creative otherwise.
I wonder who wanted to use the stenciling, the agency, the client or the photographer.
Does not matter, the photographer did a wonderful job with this work and deserves plenty of credit.
Best billboards I have seen in Perth since Murphys Mufflers.
Advertising imitates life.
Stencil artists copied Banksy who copied Blek le Rat (or is he Blek le Rat?) who copied industrial stencilling techniques.
Sure, it would have looked great with local street artists, but this is not an art fair – this is advertising.
One of street artist’s claims is to obtain public space without paying for it – so the making of a billboard into a wall, and then claiming that with imitated street art while paying for it is pretty twisted.
I like it and commend the ‘crasher for doing it.
The difference between metal at PADC and metal at Cannes?
http://fffff.at/qr-stenciler-and-qr-hobo-codes/
Like it.
However, THIS is the best use of a QR code. Anyone remember National Lampoon’s VACATION? : )
http://qrcodematrix.com/wordpress/wp-content/uploads/2011/05/Design-QR-Code-Pacman.png
and
http://www.youtube.com/watch?v=C3mvQ8V6evY