Droga5 NY pick up two rare D&AD Black Pencils

From Campaign Brief in London: Droga5New York has pulled off a major coup winning two of the four BlackPencils handed out at the D&AD Awards Ceremony in London on Thursday night(11 June).  ‘Million’, the programme that ‘turned academic achievement into a brand’ won in Integrated, and ‘The Great Schlep’,the film in which comedian Sarah Silverman championed Obama to Jewishvoters before the US election, won for Writing in Viral.

Theother two Black Pencils went to Matt Dent’s redesign of UK coins forthe Royal Mint was awarded a Black Pencil in Graphic Design, and’Kinetic Sculpture’ (left) for BMW by German interactive studio Art+Comwon in Environmental Design.  The Black Pencil is the creativeindustry’s most elusive prize, only awarded for truly groundbreakingwork.

D&AD President Garrick Hamm said, “The breadth of creativework that’s been awarded this year is exceptional.  We’re in the midstof a challenging time, and this work shows what the industry is capableof.  The 4 Black Pencil winners demonstrate the power andall-encompassing nature of creativity – in education, politics and evenin the change in our pockets.  These winners are more than just greatpieces of communication, they change our behaviour and touch ourlives.”