Disappointing day in Cannes with no finalists from Perth in Press or Outdoor

It’s been a disappointing 24 hours in Cannes with no work from Perth making the shortlists for Press or Outdoor. SHED’s Attix press ad, which was a finalist at One Show in April, was one of the town’s more fancied chances, along with SHED’s Heartkids ‘Streetheart’ campaign and The Brand Agency’s ‘Middle of Nowhere’ poster in Outdoor.

Australia has 9 finalists in Press and 22 in Outdoor.

The Cyber, Design and Radio shortlists will be released this afternoon (Perth time). Radio appears to be the best chance for Perth to score another finalist after 303Lowe’s IKEA ‘Valentine’s Day’ in Promo & Activation earlier in the week, which unfortunately didn’t make it through to the metal round.

Hopes will be high for Marketforce’s Rottofest radio campaign, which was awarded ‘In Book’ at D&AD in April.