Digital Loop partners with InMobi

Digital media company Digital Loop has partnered with InMobi, the world’s largest independent mobile advertising platform, enabling advertisers to reach audiences at new levels of scale and customisation for WA.

The InMobi platform compiles the behaviour of 13 million devices in Australia on the InMobi network, with the data insights used to identify users within specific audience segments. The segments are derived from more than 872 million unique users, across 200 countries on the InMobi network.

Digital Loop principal Chris Coufos said with the addition of the InMobi Mobile Audience Platform, Digital Loop can now enable advertisers to reach their audiences with precise targeting, based on rich data insights that ensures ads are relevant to the user. He said the partnership with InMobi makes Digital Loop one of the largest scalable online advertising options available exclusively to WA advertisers.

Brendan Watmore, head of Strategy for InMobi in Australia and New Zealand, said the shift to mobile has created a rich source of data about consumer behaviour.

“By analysing data at scale, we give advertisers the power to reach the right audience, with the right message and in the right context.”

Many Australian brands have already embraced the benefits of the InMobi Audience Platform. In trials with media agency Starcom, IGA Supermarkets saw a three-fold improvement in engagement rates.