Digital Loop launches Evolve Media’s Feeds Media and The Mum Collective in WA

Global publisher Evolve Media LLC has launched two separate media offerings, catering to millennials and mums in the Australian market.

FEEDS Media merges Evolve properties Gorilla Nation, Urban Geek and the millennial websites of TotallyHer, into a portfolio which provides unique, enthusiast content and experiences aimed directly at Australian millennials. 

The Mum Collective combines the key parenting and kids sites of TotallyHer into a portfolio which uniquely caters to Australian women and their families, through the award-winning publication Mumtastic and representing popular websites such as Show & Tell Online and The Bub Hub.

Chris Coufos, Managing Director of Digital Loop – who exclusively represent both FeedsMedia and The Mum Collective in Western Australia –  said he was excited about the re-brand and launch.

“This is a logical progression for Evolve – Millennials and Parents are two massive audience groups attractive to many brands in market. Now that this powerful publishing group has re-alligned their offering into two focused areas that deliver powerful channels via premium sites and key influencers, Digital Loop is more effective and streamlined than ever for WA advertisers to deliver exciting, high impact digital campaigns.”

Both offerings work closely with brands to identify their needs and connect with their core target audiences via content-led, cross channel solutions. Their team of editorial and video producers are highly skilled at creating unique content across Evolve’s owned and operated channels and amplifying it using high impact display, influencer marketing, video amplification and social media.

Alongside their owned and operated websites, FEEDS Media and The Mum Collective are also partnering with other publishers which align with core enthusiast categories to extend the reach.

“We are thrilled to announce the launch of FEEDS Media and The Mum Collective. We believe that with our new business unit structure, we are optimally positioned for brand marketers to tap into our innovative content-led offerings across our premium publishing sites that cater to Australian millennials and mums,” says Aaron Broder, CEO of Evolve Media.

“We identified a hole in the market for enthusiast publishers in the millennial space that goes deeper than the existing pop culture sites. With FEEDS Media, we can offer specific solutions for brands across all our niche millennial publications in the realms of beauty and fashion, music, entertainment and lifestyle,” says Joel King, Managing Director of FEEDS Media.

“The Mum Collective was born to establish more meaningful connections between brands and Australia’s mums. We have a beautiful collection of websites, combined with professional editorial teams who work closely with our large network of mum influencers to create shareable, useful content that really matters to mums,” says Sally Wood, Managing Director of The Mum Collective.

Digital Loop exclusively represents Evolve Media (FeedsMedia + The Mum Collective), The Guardian, Vice, Ziff Davis and inMobi for Western Australia.