Dentsu Aegis Network launches Amnet in Perth
Amnet, Dentsu Aegis Network’s programmatic buying group, has launched in Perth and appointed Tiffany Johnston (near left) as a Client Service Manager.
The launch follows significant new client wins totalling $20 million across the Dentsu Aegis Network group in WA and Tiffany’s appointment demonstrates the group’s commitment to investing in market leading technology and people on the ground in Western Australia.
Johnston joins Amnet with five years’ experience in digital media buying and trading desks, having held roles at Perth agencies Longtail and Media Data Aggregator and Audience Network Audience 360. She will lead the Amnet service arm for Carat and Dentsu Mitchell clients in Western Australia, working with the teams to ensure their clients get the best results from Amnet’s leading approach to programmatic media trading.
Catherine Smith General Manager of Amnet VIC & WA (above left) said, “We are really pleased to launch Amnet in Perth and welcome Tiffany. This hire demonstrates our Group’s continued commitment to operating 100% in the digital economy by 2020.”
Adam Marshall, Managing Director at Carat Perth and Michelle Testa, Business Director at Dentsu Mitchell Perth said the launch of Amnet would be pivotal in growing their agencies’ programmatic footprint to take a clear lead against their competitors in the Perth market.
“We are very excited to launch Amnet in Perth,” said Marshall. “Programmatic will continue to capture a greater share of our client’s media investment and it is critical that we invest in local expertise to help maximise value for our clients. Tiffany is a unique talent for WA and will help build programmatic media strategy and drive campaign success for our agencies and clients here.”
Johnston said she was excited to be joining Amnet and the Dentsu Aegis Network more broadly.
“Both businesses have a reputation for leading digital innovation in media and I look forward to working with DAN media agencies and clients to develop high performing campaigns.”
In the last six months DAN has launched several new business units in Perth including Posterscope and iProspect. The addition of Amnet is a further demonstration of the group’s growing footprint in the WA market.
4 Comments
I am a big fan of Amnet in Perth and always have been. Crazy-fast broadband for a great price, with massive download limits, supported by a local team who pride themselves on making sure users have great experience every time they deal with them. Not sure why they are getting involved in the soul-sucking world of programmatic, though.
Hey Name Checker. Perhaps do as you say and check the brand name before posting inane comments regarding programmatic. Amnet in this context was the name given to the Aegis Media Network (original DSP) which has since evolved into the Dentsu Aegis Network programmatic buying group. The original Amnet DSP launched on the east coast a number of years ago.
Nothing to do with the Amnet ISP.
The Dan hires The Tiff. Good work. Grats to all involved.
@Check The Name
Check the name.