Davies appointed as UWA Marketing chief

Leading Western Australian marketer, Owen Davies, has been appointed Chief Marketing Officer at The University of Western Australia after an extensive search to fill the role vacated by Karen Carriero, who has moved to Canada.

Davies has 20 years of brand, marketing, market research and strategy experience after working in senior roles with Crown Resorts since 2007 and prior to that leading global market research firm Synovate.

He is currently the General Manager of Marketing at Crown Perth where he leads the development of Crown Perth’s marketing strategy, planning, brand, campaign and marketing communications.

His appointment comes at an important time for the University as it seeks to enhance its external brand and grow student numbers.

Davies has a track-record of delivering marketing plans that have driven strong growth for large Western Australian and national brands. His achievements include driving the business case and successful bid for a Perth-based Super Rugby team in 2004, subsequent creation of the Western Force brand, leading the launch of the Crown Perth brand in 2012, and more recently establishing new research, analytics, and strategy platforms for Crown nationally.

He will start at UWA on December 4.