Curtin University wins prestigious 2013 Australian Marketing Institute WA award

Last Thursday night saw the annual gathering of some of WA’s most innovative marketers at a function held in the University of WA.

Over 40 representatives from some of Perth’s leading businesses and institutions enjoyed an entertaining night culminating in the presentation of the prestigious 2013 Australia Marketing Institute Award for Marketing Excellence.

State AMI President, Fred Meyer said, “The Australian Marketing Institute exists with the sole purpose of advancing the Marketing Profession. Recognition of Excellence in marketing practice is an important and relevant aspect of realising this purpose. Specifically in current times of change there is a need to deepen the understanding and the application of marketing, and communicate as such to the broader community on all levels. Research, professional development and best practice are the ingredients that come to life during the annual AMI Awards and demonstrate how far reaching a well thought out and creatively executed marketing exercise can be”.

The annual AMI Awards for Marketing Excellence is an important initiative by the Australian Marketing Institute, not only for the benefit of its members but also in support of its continuum to raise the bar of marketing and communications as a service to customers, organizations and community.

Category Winners on the night were:

• Brand Revitalisation : Curtin University
• Consumer Insight : Pro Subi Limited
• Education : Curtin University
• Experiential and Brand Experiences : Stockland WA
• Internal Marketing : Bethanie
• Marketing Communications (Business to Consumer) : Pro Subi Limited
• Marketing on a Shoestring : Bethanie
• New Brand, Product or Service Launch : Government Employees Superannuation Board (GESB)
• Social Marketing : Murdoch University
• Sponsorship : Murdoch University

“Tonight’s finalists and winners are a great example of excellent marketing strategies and execution and are stand out practitioners in our field. I congratulate all entrants, finalists and in particular this year’s winners, Curtin University for raising the bar in our field.” Meyer said.

See all the photos from the night here.